William LUM
William Lum is a premier architect of modern enterprise growth engines, specializing in the strategic intersection of data science, marketing automation, and unified Go-To-Market (GTM) systems. With a foundational background in engineering from the University of Toronto, William has spent over two decades building and scaling the technological nervous systems for global powerhouses like Adobe, Palo Alto Networks, and Alteryx. A pioneer in the marketing automation movement since the early days of Eloqua, his work has consistently pushed the boundaries of predictive analytics, lead routing efficiency, and cross-functional technology integrations. Recognized globally for his operations leadership—including anchoring a “Marketing Team of the Year” Revvie award victory—William brings a masterclass perspective on how organizations can tear down silos across Marketing, Sales, and Customer Success to turn complex data tech stacks into high-yield, billion-dollar revenue machines.